20 Websites Like Amazon in India for Finding the Best Deals

By Matt RedererUpdated on April 8, 2022

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With the explosion of the Indian e-commerce industry, shoppers today have multiple alternatives to Amazon to shop from. As online shopping adoption rates grow year on year, it opens up opportunities for Amazon competitors in India to thrive and grab a piece of the market share, giving shoppers enough variety to choose from.

If you are looking for sites like Amazon in India to shop from, this article has a curated list of online marketplaces that offer a wider selection of specialty products to enhance your shopping experience.

What is covered in this article

Let’s dive right into listing Indian Amazon competitors that offer value-based shopping to their customers.

2 Amazon Prime alternatives in India

These Amazon alternatives listed below offer Prime-like subscription plans that give their customers special discounts, an exclusive sneak peek into new products, and other rewards. Both these options are free to sign up for and customers can immediately start applying the benefits to their shopping.

1. Flipkart

Flipkart homepage

Image credit: Flipkart

What They Sell: Electronics | Clothing | Jewelry | Home | Beauty | Health | Toys & Games | Office | Books | Sports

Ships To: India

Languages: English

Best Feature: Shoppers can choose to pay for their purchases at a no-cost EMI

Flipkart is one of the largest online marketplaces in India with products listed under every major category. Shoppers can sign up for the Flipkart Plus program for free, giving them access to Zomato Gold membership, an annual Hotstar Premium subscription, 6-months Gaana Plus subscription, among other benefits.

2. ShopClues

Shopclues homepage

Image credit: ShopClues

What They Sell: Electronics | Clothing | Jewelry | Home | Beauty | Heath | Sports

Ships To: Worldwide

Languages: English

Best Feature: Shop via the ShopClues App available on Android, iOS, and Windows

Delivering to over 32,500 postal codes across India, ShopClues gets more than 100 million monthly visitors. There are always discounts and deals on ShopClues, which attracts shoppers to their platform every day.

2 Amazon alternatives in India with fast delivery

Fast shipping leads to higher conversion rates, making this one of the most important parameters for online shoppers to choose one platform over the other. The following two marketplaces are the preferred destinations that shoppers look at when they want their products delivered quickly.

3. Snapdeal

Snapdeal homepage

Image credit: Snapdeal

What They Sell: Electronics | Clothing | Jewelry | Home | Beauty | Toys & Games | Sports | Outdoor | Books | Entertainment

Ships To: India

Languages: Multiple languages

Best Feature: Snapdeal logistics cover more than 96% of India’s postal codes

Snapdeal is an online lifestyle shopping marketplace that carries a wide variety of good quality and value-priced merchandise on its platform. With the aim to deliver an omnichannel experience, shoppers are shown the most relevant products to them that fit their needs.

4. Tata CLiQ

Tata CliQ homepage

Image credit: Tata CliQ

What They Sell: Electronics | Clothing | Jewelry | Home | Beauty

Ships To: India

Languages: English

Best Feature: Returns can be picked up for free

Tata CliQ is an Indian e-commerce giant that lists the top brands and merchandise for buyers to shop from their website. They also have a convenient to use app that can be downloaded from the Google Play Store or App Store. Shoppers can directly share products that they like on WhatsApp with their friends and family.

6 Indian Amazon alternatives that sell clothing & accessories

E-commerce for clothing and related accessories has grown significantly, as users want the convenience of shopping online. Having the option to try on and return their purchase enticed Indian shoppers to buy clothes and accessories online. This explains how fashion and apparel houses hold a 40% share in the e-commerce industry, tied with the consumer electronics sector.

5. Aijo

Ajio homepage

Image credit: Ajio

What They Sell: Clothing | Jewelry | Toys & Games | Home

Ships To: India

Languages: English

Best Feature: Free delivery

Has Subscription: No

Ajio is a leading fashion marketplace that has a curated list of products from the most loved Indian and international brands. Shoppers can also ‘Spin the Wheel’ on the homepage once a day to win discounts on select brands.

6. Meesho

Meesho homepage

Image credit: Meesho

What They Sell: Clothing | Jewelry | Beauty | Home | Electronics | Toys & Games

Ships To: India

Languages: English

Best Feature: Suppliers can sell at 0% commission

Has Subscription: No

Meesho is an e-commerce company that gives small business owners another avenue to sell their products. With over 700 categories of products, suppliers can sell their products commission-free.

7. Koovs

Koovs homepage

Image credit: Koovs

What They Sell: Clothing

Ships To: India

Languages: English

Best Feature: KoovsXYou gives shoppers a platform to become a fashion influencer

Has Subscription: No

As one of the most popular online fashion destinations in India, Koovs stays ahead with its recommendations on the latest trends and affordable styles. Using their Wishlist feature, shoppers can save products that they like to buy later or draw inspiration from to put together their look.

8. Fynd

Fynd homepage

Image credit: Fynd

What They Sell: Clothing | Jewelry | Home | Beauty | Toys & Games

Ships To: India

Languages: English

Best Feature: Refer and earn up to 25,000 points

Has Subscription: No

Fynd is a fashion e-commerce marketplace that sources products from branded stores to sell them online. Shoppers can always find discounts on shoes, ethnic wear, and skincare products.

9. Myntra

Myntra homepage

Image credit: Myntra

What They Sell: Clothing | Jewelry | Home | Beauty

Ships To: India

Languages: English

Best Feature: Discounts across categories

Has Subscription: Yes

Myntra is a fashion and lifestyle e-commerce marketplace that sources its products directly from fashion houses and is on-point with the latest trends. The Myntra Insider program gives customers front-row seats to get fashion tips from celebrity stylists, check out curated collections, and early access to limited edition products.

10. LimeRoad

LimeRoad homepage

Image credit: LimeRoad

What They Sell: Clothing | Jewelry | Home | Beauty

Ships To: India

Languages: English | Hindi

Best Feature: Users can share a ‘Look’ they like from LimeRoad fashion influencers with their friends on WhatsApp

Has Subscription: No

LimeRoad is a fashion e-commerce discovery platform that gets more than 200,000 articles of user-generated content per month, functioning as a scrapbook for shoppers to get inspiration for their looks. This social shopping experience helps initiate conversations among users about the product and the website that contributes to more engagement and impressions.

5 Indian Amazon competitors selling healthcare & beauty products

Still in their nascent stages of development, the healthcare and beauty marketplaces in India are less than 10 years old. Delivering unique value-additions like free sample collection, expert advice, and tutorials, you can check out the following websites for your personal care needs.

11. Netmeds

Netmeds homepage

Image credit: Netmeds

What They Sell: Medicine | Lab Tests | Beauty

Ships To: India

Languages: English

Best Feature: Shop by health condition to get the best product recommendations

Has Subscription: No

Netmeds is an online marketplace to order prescriptions, over-the-counter medicines, and healthcare products. Along with ordering medicine, shoppers can also choose from healthcare packages to get themselves checked regularly.

12. PharmEasy

PharmEasy homepage

Image credit: PharmEasy

What They Sell: Medicine | Lab Tests | Beauty

Ships To: India

Languages: English

Best Feature: Free sample collection

Has Subscription: No

PharmEasy is an online marketplace for pharmacies to sell medicine, healthcare, and beauty products with a promise to deliver within 48 hours. Shoppers can also book diagnostic tests with the convenience of getting your samples collected from home and get test results delivered online.

13. Tata 1mg

Tata 1mg homepage

Image credit: Tata 1mg

What They Sell: Medicine | Lab Tests | Beauty | Pets

Ships To: India

Languages: English

Best Feature: Consult with doctors across 22+ specialties over chat, video, or voice calls

Has Subscription: Yes

Tata 1mg is a digital consumer healthcare platform that offers e-pharmacy services, online consultations, and lab tests. Shoppers can choose from the two subscription care plans that they offer to save money on medicines, get free consultations, lab tests, priority processing, and free health monitoring.

14. Nykaa

Nykaa homepage

Image credit: Nykaa

What They Sell: Beauty

Ships To: India

Languages: English

Best Feature: By joining the Nykaa Network shoppers become a part of the Nykaa Army community and can get answers to all their skincare and beauty needs

Has Subscription: No

Nykaa is India’s leading omnichannel beauty destination that offers personal care, grooming, and wellness products. Nykaa TV has over a million subscribers on YouTube that gives customers access to free masterclasses from beauty and wellness experts.

15. MyGlamm

MyGlamm homepage

Image credit: MyGlamm

What They Sell: Beauty

Ships To: India

Languages: English

Best Feature: Shoppers can use #myglamm on their Instagram posts to get their favorite makeup look featured

Has Subscription: No

MyGlamm is an online shopping destination for beauty and personal care products. Along with shopping for beauty products, shoppers can also search for makeup tutorials from the Search bar on the homepage.

5 other Indian Amazon competitors

Rounding up our Amazon competitors list in India, we couldn’t leave out the following note-worthy e-commerce giants that have attracted millions of customers to their platform because of their unique offering.

16. Jaypore

Jaypore homepage

Image credit: Jaypore

What They Sell: Clothing | Jewelry | Home

Ships To: Worldwide

Languages: English

Best Feature: Products are sourced directly from artisans and craftsmen

Jaypore is a platform that helps artisans and craftsmen showcase their work and share the unique story of each product with their audience. With a prime focus on ethnic wear, accessories, and home furnishings, Jaypore carries a curated collection that represents India’s finest craft-based designs.

17. Paytm Mall

Paytm Mall homepage

Image credit: Paytm Mall

What They Sell: Electronics | Clothing | Home | Beauty | Grocery

Ships To: India

Languages: English

Best Feature: Paytm cashback on every purchase

Paytm Mall offers a convenient online shopping experience with over 65 million products that can be ordered from the Paytm app. Under the Super Value bazaar section, customers can find great deals and seasonal sales on everyday products like groceries, nutrition, health, and baby care.

18. Moglix

Moglix homepage

Image credit: Moglix

What They Sell: Tools | Office | Medicine | Garden

Ships To: India

Languages: English

Best Feature: Submit a bulk order query for your business needs

Moglix is a B2B e-commerce platform for industrial products that helps businesses reduce delays in sourcing. Businesses can make substantial savings in supplies, implementing efficient inventory management that contributes to their growth.

19. Afday

Afday homepage

Image credit: Afday

What They Sell: Home

Ships To: Worldwide

Languages: English

Best Feature: Products are sourced directly from the artisans

Afday is a marketplace to discover exclusive designs from architectural furniture, home decor, kitchen, and dining products. By subscribing to Afday’s mailing list, shoppers can get access to exclusive promotions, product launches, and updates.

20. Croma

Croma homepage

Image credit: Croma

What They Sell: Electronics | Home | Beauty

Ships To: India

Languages: English

Best Feature: Shop with video with a Croma store associate

As a leading electronics and home appliances marketplace, Croma operates as a retail store-front as well as an e-commerce platform. Along with offering the usual payment modes like credit, debit, wallets, and cash on delivery, Croma also allows customers to pay via easy EMI, and consumer finance methods.

Next time, before you click on the ‘Add to Cart’ button on Amazon, make sure you first check out the above alternatives to compare prices and get access to a wider selection of products. You can also look at our master list of best shopping apps that includes some international shopping websites that offer worldwide shipping options.