30 Websites like Amazon in the USA to Find Everything You Need

By Matt RedererUpdated on April 27, 2022

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When we talk about online marketplaces, it’s no surprise that Amazon is the first name that pops up in your head. Despite Amazon’s widespread popularity and success, there are multiple Amazon competitors in the USA that have unique offerings for online shoppers.

To help you find the best alternatives for your online shopping needs, we compare the top solutions based on different categories.

What is covered in this article

7 top Amazon competitors in the USA
5 sites like Amazon in the USA with free shipping
9 Amazon alternatives with services like Merch by Amazon
9 ethical alternatives to Amazon in the USA
How to save money when shopping on sites like Amazon
How to use Amazon alternatives for selling

Let us begin discovering sites like Amazon in the USA to help you find what you’re looking for.

7 top Amazon competitors in the USA

The joy of finding everything on one platform so that you can save on shipping and gain access to exciting deals is what makes the online marketplaces attractive. If you are interested in looking beyond Amazon, check out the following popular online retailers:

1. AliExpress

Ships To: Worldwide

Best Feature: 24/7 customer assistance

AliExpress is the D2C arm of the Alibaba Group that operates out of China, delivering to over 200 countries in the world. With their manufacturing in China, they are able to offer products in every major category at a fraction of the cost compared to websites like Amazon in the USA.

2. eBay

Ships To: Worldwide

Best Feature: eBay Charity Shop supports multiple causes

What started off as a bidding site now primarily operates as a marketplace, but the responsibility of shipping the product lies with the seller and not eBay. Along with carrying a wide range of products in every category, shoppers can also check out the refurbished goods section to buy used products.

3. Zappos

What They Sell: Clothing | Jewelry | Kids | Home | Toys & Games

Ships To: USA

Best Feature: Shoppers can link their Zappos account with their Amazon Prime membership to get exclusive benefits

Originally an online retailer that only sold shoes, Zappos now carries products in every major fashion category. By signing up for a Zappos VIP membership, shoppers can earn 1 point on every dollar spent, get free expedited shipping, and get quick refunds on returns.

4. Bonanza

Ships To: Worldwide

Best Feature: No upfront listing fees for sellers

Bonanza is a seller-centered online marketplace that empowers businesses to set up their online shop within a few minutes. On the coupon section of their website, shoppers can find discount codes and deals in multiple product categories to save money on their purchases.

5. Newegg

Ships To: Worldwide

Best Feature: Free returns within 30 days

As a website that specialized in selling PC components that contributed to the build-your-own PC movement, Newegg is now a marketplace that stocks products in multiple categories, including consumer electronics. Known for its tech expertise, shoppers can reach out to Newegg’s help center for any questions that they may have regarding buying a product.

6. Biblio

What They Sell: Books

Ships To: Worldwide

Best Feature: Save 10% on every purchase

Home to one of the largest collections of used and rare books, Biblio is an online marketplace for local bookstores to reach out to a global audience. Through BiblioWorks, shoppers can participate in local book drives, prison book programs, homeless shelters, and tutoring programs.

7. Reverb

What They Sell: Entertainment

Ships To: Worldwide

Best Feature: Discover local stores in your city listed on Reverb

Reverb is one of the largest online marketplaces for new, used, and vintage musical instruments and equipment. Shoppers can consult with their team of experts who can help you select the right gear for your needs and evaluate the selling price of your equipment.

5 sites like Amazon in the USA with free shipping

Shoppers around the world prefer online retailers who offer free shipping. If that sounds like you, then keep reading to check out websites like Amazon that save you money on shipping costs.

8. Overstock

What They Sell: Home | Kids | Baby | Jewelry

Ships To: Worldwide

Best Feature: 30-day local and international return policy for a full refund

Free shipping on: Everything

Overstock is an online retailer for all lifestyle and home goods at great prices. Along with listing big brands, shoppers can also find products made by artists and small businesses, making them a one-stop shop for your decor and furnishing needs.

9. Better World Books

What They Sell: Books

Ships To: Worldwide

Best Feature: Find or host a drop box for people to donate to their book bank

Free shipping on: Everything

As a popular destination for book enthusiasts, Better World Books is an online retailer with a sharp focus on giving back. Along with recycling books and raising funds for literacy programs and libraries, Better World Books volunteers and donates for many causes.

10. Verishop

What They Sell: Clothing | Jewelry | Home | Beauty | Health

Ships To: USA

Best Feature: V-Streamer gives shoppers a shopping experience via live stream

Free shipping on: Orders over $35

Verishop is a marketplace known for its curated selection of lifestyle products with a focus on design. Along with discovering unique products, shoppers can also list themselves as content creators on the Verishop app to host a Shop Party, where they can hang out with their friends and share insights on the products they love.

11. Design By Humans

What They Sell: Clothing | Home

Ships To: Worldwide

Best Feature: 20% student discount

Free shipping on: Orders over $75

Design By Humans is a platform for artists, gamers, and YouTubers to showcase their designs on phone cases, clothing, art prints, and other products. From time to time, Design By Humans hosts art contests for creators to participate in to win cash prizes.

12. The Natural Baby Company

What They Sell: Baby | Kids

Ships To: USA

Best Feature: Create your baby registry

Free shipping on: Orders over $99

With a focus on healthy and environment-friendly products, The Natural Baby Company is an online marketplace for high-quality baby and kids products. On their website, you can find several buying guides on cloth diapering, wooden and Waldorf toys, and natural parenting.

Haven’t found what you’re looking for? You can also check out some more online marketplaces that offer free shipping.

9 Amazon alternatives with services like Merch by Amazon

Independent artists and designers have to list themselves on multiple marketplaces to reach a wider audience to sell their products and earn a competitive commission on their sales. The following Amazon alternatives can help you evaluate potential options to sell your merchandise.

13. Etsy

What They Sell: Clothing | Jewelry | Home | Games & Toys

Ships To: Worldwide

Best Feature: Order customized and personalized products

Etsy is a marketplace to discover one-of-a-kind products from independent makers. Sellers can get their Etsy store set up within a few minutes and start selling almost immediately.

14. Redbubble

What They Sell: Clothing | Home | Kids | Baby | Office

Ships To: Worldwide

Best Feature: 24/7 dedicated customer support

Redbubble is an Australian marketplace that gives a platform to 700,000 independent global artists. Customers can find and purchase products featuring an artist’s design, which is produced and shipped by Redbubble while the artist gets paid.

15. TeePublic

What They Sell: Clothing | Kids | Home

Ships To: Worldwide

Best Feature: Every TeePublic purchase supports independent artists, podcasts, streamers, and other content creators

TeePublic is a platform that empowers independent artists to sell their work on high-quality merchandise. With one of the largest collections of designs on over 100 different product types, TeePublic customers are spoiled for choice.

16. Threadless

What They Sell: Clothing | Home

Ships To: USA

Best Feature: Eco-friendly and ethical production processes

Originally started as a t-shirt company, Threadless now operates as a marketplace with a wide range of apparel, accessories, and home decor products that is powered by independent artists and designers from across the globe. Artists can create their customized online store for free, set their own prices, and get paid when customers order merchandise with their designs.

17. Spreadshirt

What They Sell: Clothing | Home | Kids | Baby | Home

Ships To: Worldwide

Best Feature: Customers can save up to 70% on bulk orders

Spreadshirt is a print-on-demand platform that gives customers the option to create personalized merchandise or pick unique designs by independent artists for their apparel and accessories. Customers are also eligible for 30-day no questions asked returns, in case they are not satisfied with their purchase.

18. Spring

What They Sell: Clothing

Ships To: Worldwide

Best Feature: Their 30 day make it right policy makes customers eligible for exchanges and refunds

Spring is a marketplace for artists to sell their designs, engage with fans, and monetize their content. Artists can also use the Spring platform to create their designs.

19. CafePress

What They Sell: Clothing | Home | Office

Ships To: Worldwide

Best Feature: Opportunity to create and sell fan art

Cafepress is an online marketplace with an ever-growing selection of designs that can be put on various products. Customers can also buy officially licensed merchandise from popular TV & movies, colleges, and universities.

20. Zazzle

Ships To: Worldwide

Best Feature: ‘Search by artist’ to discover trending designs

Zazzle is a print on demand marketplace that allows customers to select from a wide range of designs or customize the artwork based on their requirement. The My Stuff section of the website enables you to access thousands of free customizable and downloadable templates that allow you to collaborate with your friends and other independent designers.

21. Fine Art America

What They Sell: Home | Clothing | Office

Ships To: Worldwide

Best Feature: 30-day money-back guarantee

Fine Art America is an online marketplace that ships museum-quality products to buyers across the world. With over 16 manufacturing centers located in five different countries, they are able to minimize delivery times and shipping costs.

Find more platforms to sell your merchandise online to grow your brand.

9 ethical alternatives to Amazon in the USA

While Amazon is convenient, it isn’t always as ethical as some alternatives, driving shoppers away to search for ethical alternatives that support local businesses and artisans. Check out the following ethical marketplaces that are making a difference:

22. DoneGood

What They Sell: Clothing | Home | Beauty | Toys & Games | Grocery

Ships To: USA | Canada

Best Feature: Affordable environment-friendly products

Referred to as “the Amazon of social good” by Forbes, all products on DoneGood are sustainable and ethically sourced with a focus on doing good for the planet. Brands ship the products directly to customers and pay a commission on their sale to DoneGood.

23. Uncommon Goods

What They Sell: Clothing | Jewelry | Home | Kids

Ships To: USA

Best Feature: Return products anytime

As their brand name suggests, shoppers can find unique, quirky, and out of the ordinary products that are made with a sustainable focus. Their Uncommon Perks subscription allows members to enjoy free shipping, early access to new products, and an opportunity for Uncommon Goods to double their donation to their nonprofit partners.

24. EarthHero

Ships To: USA

Best Feature: Earn points on purchases and reviews to earn credit to your EarthHero account

EarthHero gives its shoppers an easy and convenient way to shop for sustainable and eco-friendly products. With products in every major category, customers can shop by values, brand, and their personal sustainability journey.

25. Made Trade

What They Sell: Clothing | Home | Jewelry

Ships To: USA

Best Feature: Customers can request a custom product that they want to build according to their specifications

Made Trade is an online marketplace that supports brands with values such as fair trade, recycled/upcycled, BIPOC owned, women-owned, sustainable, and cruelty-free. Interior decorators, designers, and architects receive 10-15% savings on all full-price merchandise with no minimum purchase.

26. Meeschell

Ships To: USA

Best Feature: All proceeds from sales benefit their initiative that supports female entrepreneurship

Meeschell is an online platform for all women-owned businesses who want to make an impact with their organic and eco-friendly products. Anyone with a passion for natural products can become a Meeschell brand ambassador.

27. BLK + GRN

What They Sell: Beauty | Home | Grocery

Ships To: USA | Canada

Best Feature: Become a part of the Insider Circle to earn $10 store credit on signup and earn $5 on every $50 spent

BLK + GRN is a marketplace that connects people with natural and toxic-free brands that are owned by Black artisans. Customers can sign up to become a BLK + GRN ambassador to get exclusive discounts and earn a 10% commission on every sale generated through their code.

28. Petit Vour

What They Sell: Beauty | Clothing

Ships To: Worldwide

Best Feature: Receive a curated beauty box worth ($50-85) for $15

Petit Vour is an ethical beauty and fashion marketplace that appeals to the modern woman. They have a very strict standard of choosing brands that don’t use any chemicals or toxic substances.

29. Ethica

What They Sell: Clothing | Beauty

Ships To: USA

Best Feature: All products are made in the USA

As the name suggests, Ethica is an online marketplace where you can discover a selection of ethical and sustainable labels. Customers receive their purchases in eco-friendly packaging that is shipped via carbon-neutral methods.

30. Fair Trade Winds

What They Sell: Clothing | Jewelry | Home | Office

Ships To: USA

Best Feature: Shop products that support causes like female entrepreneurship and fair trade

Fair Trade Winds is a marketplace that creates a holistic system to connect artisans and farmers with retailers and customers. Along with buying fair trade goods, customers can also learn about identifying fair trade labels and myths about the industry to better understand where their products come from.

Check out other ethical alternatives to Amazon that are positively contributing to building an inclusive and fair shopping ecosystem.

How to save money when shopping on sites like Amazon

Who doesn’t love saving a few bucks on their shopping? You don’t have to wait for big sales days like Black Friday or Christmas to save on your shopping. We’ve got a few tips for you that can help you save money on your shopping all year long.

Leave items in your cart: If you aren’t in a hurry to buy, then add the product to your cart and let it sit for a few days. Most e-commerce stores send out a promo code within a few days for the ‘forgotten item’ in your cart, which could save you 5-20% on your purchase.
Compare between online stores: If you are buying a product that is listed on other marketplaces too, you must compare their prices to see which shopping site gives you the best deal.
Wait to shop on the right day: Research shows that Tuesday is the best day of the week to shop online because that’s when you’ll get the biggest discount.
Use a cashback or money saver app: Many e-commerce stores partner with cashback and money saver apps to get access to their audience. On sites like Rakuten, you can find promo codes that can be used to save while shopping on your favorite online marketplace.
Sign up for loyalty and membership programs: When you become a member on a shopping site, you can keep track of your reward points that can be redeemed for store credit on your future purchases.

You may also want to check out our longer list of sites like Amazon to find great bargains on your favorite brands.

How to use Amazon alternatives for selling

When listing yourself as a merchant on Amazon, it is important to understand what you are signing up for and the value that your business will earn from the partnership. Here are some considerations that you must keep in mind when selling on Amazon.

Understand the fee structure: While some marketplaces have a flat monthly fee, some of them offer a commission-based system where the seller only has to pay a percentage of his cart value.
Payout period: Keeping yourself informed about when you will get paid is important as you may want the money to buy additional inventory and raw materials.
Create a custom storefront: Many marketplaces provide your business with an easy-to-setup online store within their system that allows business owners to use their branding to make it their own.
Provide a link to your website: Sites like Amazon to sell your merchandise act as another avenue for your business to find customers. By displaying your website name on your marketplace storefront, you may find visitors coming to your site to discover your work.

We hope you were able to find an Amazon alternative that you really liked, offering an enjoyable shopping experience while helping you find great deals. You can also learn about subscription services like Amazon Prime if you want to take advantage of their exciting benefits that result in substantial savings.